Top 10 Indian Fashion Influencers on Instagram for Ethnic Wear — 2026

Why This List Is Different — and Why It Matters for Your Wardrobe

There are hundreds of “top Indian fashion influencers” lists on the internet. Most of them rank creators by total follower count, which tells you about overall popularity but nothing about what actually matters for the woman shopping for a salwar kameez, a Pakistani designer suit or an ethnic look for a wedding. The most-followed Indian fashion creator might spend ninety percent of her content on denim and sneakers. That is useful for someone else — not for you.

This list is curated specifically for the Indian woman interested in ethnic fashion — designer salwar kameez, Pakistani suits, Indian bridal and festive wear, traditional and contemporary ethnic pieces. Every creator on this list has a track record of ethnic wear content that has genuinely shaped shopping behaviour — not just posed in a lehenga once. We also tell you which designers they wear, which designers they champion, and how to find comparable pieces you can actually buy.

The Indian influencer market is one of the most dynamic in the world. With over 750 million internet users and a creator economy that reaches every tier of city and town, Indian fashion influencers have more real power over what women buy than most fashion magazines. When Komal Pandey styles a Pakistani suit in a reel and it gets 5 million views, designer ethnic wear search traffic spikes. When Masoom Minawala walks into a Paris fashion week event in an Indian bridal lehenga, international media covers it. These creators matter — and understanding who is doing what, and doing it best, is the first step to using Instagram as a genuine fashion education tool rather than just a scroll.

A note on our focus: this list covers creators who regularly showcase Indian and Pakistani ethnic wear as a genuine part of their fashion identity — not a seasonal concession to festive content. These are women who reach for a salwar kameez when they are not posting for a Diwali campaign. That authenticity is the difference between an influencer who shapes ethnic wear culture and one who shows up for it once a year.

Komal Pandey — @komal_pandey

Komal Pandey is probably the most creatively ambitious Indian fashion influencer working today. She began her career through POPxo before building an independent platform that now commands 1.9 million followers and engagement rates that put most peers to shame. Her ethnic wear content is what sets her apart from the broader Indian fashion influencer landscape: she does not simply wear a salwar kameez and pose in front of a white wall. She styles it — experimenting with proportions, layering dupattas in unconventional ways, pairing embroidered kurtas with unexpected bottoms, building festive looks that feel genuinely fashion-forward rather than safely traditional.

Her bridal and festive content is consistently excellent. She has done styling reels for wedding occasions — mehendi, sangeet, reception — that break the conventional wisdom about what each function demands. She is not afraid to suggest a heavily embroidered anarkali for a function most brides would wear a lehenga to, or to style a Pakistani printed lawn suit as a guest outfit for a destination wedding. This experimental quality makes her content genuinely useful for the woman who does not want to look like every other guest at a 2026 wedding.

She regularly wears and promotes Indian designer labels — Tarun Tahiliani, Sabyasachi, Anita Dongre — and has also worked with Myntra and several high-street Indian brands on ethnic content. Her Swarovski bridal campaigns demonstrated her commercial credibility in the luxury ethnic segment. For Pakistani designer wear, her content occasionally features pieces from labels available through platforms like ours — she favours the embroidered, statement end of the Pakistani suit spectrum rather than the understated printed lawn register.

Follow her for: experimental ethnic styling, bridal looks that break convention, festive outfit ideas that stand out from the crowd. See our salwar kameez for wedding guide and styling ideas for similarly bold approaches.

Kritika Khurana — @thatbohogirl

Kritika Khurana — known to virtually all of Indian Instagram as That Boho Girl — is one of the foundational figures of the Indian fashion influencer movement. She began posting OOTD (outfit of the day) content in 2013, launched her blog That Boho Girl in 2014, and built a loyal following through consistent content that championed a very specific aesthetic: bohemian styling with a deep Indian ethnic sensibility. Earthy tones — terracotta, sage, mustard, burnt orange. Flowy silhouettes. Layered jewellery. Handblock-printed fabrics. Anarkalis worn with unconventional accessories. Salwar kameez styled without the expected dupatta.

That Boho Girl is perhaps the most consistent champion of Indian ethnic wear among India’s top fashion influencers. Her content does not treat salwar kameez as a category you wear “during festival season” — it treats it as everyday fashion with as much creative potential as Western wear. This approach has made her a trusted voice for women who want to incorporate ethnic wear into their regular wardrobe rather than reserving it for weddings and Diwali.

Her ethnic wear content spans Indian designer labels — Jaypore, Raw Mango, Anita Dongre — but she also regularly features Pakistani designer pieces, particularly in the printed lawn and cotton embroidery category that aligns with her boho-earthy aesthetic. Zara Shahjahan’s Coco collections and Qalamkar are the Pakistani labels most aligned with her aesthetic.

Follow her for: everyday ethnic wear inspiration, boho-ethnic styling that works for non-festive occasions, printed and embroidered suit ideas. See our office ethnic wear guide for everyday ethnic inspiration in her register.

Masoom Minawala Mehta — @masoomminawala

Masoom Minawala Mehta is the most globally significant Indian fashion influencer on this list. She is not simply a creator — she is an advocate and a movement. Her #SupportIndianDesigners initiative, which she has championed consistently across social media and international events, generates over $10 million in Earned Media Value for Indian designers annually. She has attended Cannes, Milan, Paris and multiple international fashion weeks wearing Indian designer pieces — making what Indian fashion looks like at its finest visible to global audiences that might otherwise never encounter it. Forbes Asia listed her among Asia’s 30 Under 30, making her the first Indian fashion influencer to achieve that recognition.

For ethnic wear specifically, Masoom operates at the highest tier: red lehengas by Sabyasachi, couture by Tarun Tahiliani, heritage sarees from the finest handloom houses, bridal jewellery that could anchor a museum exhibit. Her feed is the definitive answer to the question “what does Indian bridal fashion look like at its absolute best?” — and she presents it with the confidence of someone who knows that Indian couture belongs on the same stage as any Western luxury brand.

She champions Indian designers first — Sabyasachi, Manish Malhotra, Tarun Tahiliani, Anamika Khanna — but her broader content on luxury fashion, editorial styling and bridal aesthetics provides essential context for any woman looking to understand the elevated end of Indian ethnic fashion. Her content on how to dress for big occasions — the right lehenga for a destination wedding, the right saree for an international event — is some of the best available.

Follow her for: Indian bridal couture at its finest, high-end occasion wear inspiration, understanding how Indian designer fashion translates to international contexts. See our wedding wear guide and embroidered suits guide for the wedding register she inhabits.

Diipa Büller-Khosla — @diipakhosla

Diipa Büller-Khosla occupies a unique position in the Indian fashion landscape because she built her platform outside India — she began her social media career in Amsterdam after completing law studies, working first as a social media manager before becoming one of the most recognised Indian faces in global fashion. With over 2 million followers and triple Influencer of the Year recognition, she is consistently listed among India’s most significant digital fashion voices.

What makes Diipa relevant to the ethnic wear conversation is the way she draws on her Indian heritage within a global luxury fashion context. She does not treat Indian ethnic fashion as a separate category from “fashion” — she integrates it into a feed that also features Valentino, Louis Vuitton and Milan runway pieces. The result is a genuinely instructive vision of how Indian ethnic fashion can coexist with international luxury — and how a well-chosen Indian designer piece can hold its own in the most glamorous global context.

Her Indian content gravitates toward statement pieces — a beautifully worked lehenga for a major occasion, a couture anarkali for an event, a designer saree with a bold modern styling. She has also been vocal about beauty, wellness and self-acceptance, building a broader personal brand through her Inde Wild skincare label and TEDx appearances. For the ethnic wear shopper, her content is most useful as an inspiration source for the elevated occasion — the destination wedding, the international event, the formal celebration.

Follow her for: seeing Indian ethnic fashion at its most globally confident, occasion dressing inspiration, luxury ethnic wear styling. See our festive collection and party wear for pieces in her register.

Dolly Singh — @dollysingh

Dolly Singh is one of the most genuinely original creators in Indian fashion — because she made fashion funny without making it frivolous. Her comedy-fashion reels, which place ethnic and festive wear in relatable domestic scenarios — the wedding guest who packed four lehengas for a two-day baraat, the woman negotiating a salwar kameez at the family function — have a reach and engagement rate that pure fashion content rarely achieves. She is India’s sole Instagram Rings winner, a distinction that recognises both her creative innovation and her platform size.

But Dolly is not just comedy. Her actual styling is sharp. The festive and ethnic looks she wears in her reels — often embroidered kurta sets, sharara suits, printed Pakistani-aesthetic three-pieces — are thoughtfully chosen and styled with genuine fashion intelligence. The humour brings viewers in; the clothes keep them coming back. She has worked with major brands on Diwali and festive campaigns, making her one of the most commercially sought-after creators for ethnic wear brands.

For the shopper, Dolly’s most valuable content is her festive and wedding season output — she consistently covers what to wear to every wedding function with both practical advice and entertainment value. Her takes on what works and what does not at a mehendi versus a reception are both funnier and more useful than most style guides. She champions accessible Indian ethnic wear — not exclusively luxury — which makes her advice actionable for a wider range of budgets.

Follow her for: festive outfit ideas with a side of laughter, wedding occasion styling advice, relatable ethnic fashion content. See our mehendi outfit guide and sangeet outfit ideas.

Aashna Shroff — @aashnashroff

Aashna Shroff’s fashion identity is built around one word: polish. Her Instagram feed is one of the most consistently refined among Indian fashion creators — clean backgrounds, impeccable styling, a colour palette that feels considered rather than reactive to trends. She shifted from teaching to founding The Snob Shop and built a fashion platform that now draws over a million followers and regular brand collaborations at the premium end of the Indian beauty and fashion market.

Her ethnic wear content reflects the same polish. When Aashna wears a salwar kameez or festive lehenga, it is always impeccably put-together — the right jewellery, the right footwear, the right dupatta draping. She is not an experimental stylist in the way Komal Pandey is; her strength is showing how traditional Indian ethnic wear looks when worn with absolute confidence and precision. Her bridal-adjacent content — the looks she chooses for friends’ weddings, for Diwali celebrations — is aspirational in a grounded, achievable way.

She favours Indian and Pakistani designer labels at the premium and luxury pret level — embroidered suits with refined surface work, elegant kurta sets for festive occasions, silk and chiffon pieces for evening events. Her 2024 wedding to musician Armaan Malik generated significant fashion coverage for its ethnic wear choices, reinforcing her position as a credible voice in the Indian bridal and occasion wear space.

Follow her for: polished, precisely styled ethnic wear content, festive occasion dressing, premium ethnic fashion inspiration. See our embroidered suits and House of Mist festive collection.

Santoshi Shetty — @santoshishetty

Santoshi Shetty — the force behind The Style Edge blog — occupies a distinct corner of the Indian fashion influencer space: the woman who makes ethnic wear look genuinely cool rather than just traditionally beautiful. Her styling approach takes the clean, understated side of Indian fashion and gives it an edge — minimal embroidery, sharp silhouettes, unexpected colour combinations, and a general refusal to over-accessorise. In an influencer landscape that sometimes defaults to maximum embellishment, her restraint is refreshing.

Her ethnic wear content demonstrates that a simple cotton kurta or a lightly embroidered salwar kameez can look as fashion-forward as a heavily worked festive piece — if it is styled with intelligence and worn with confidence. She applies the same approach to Pakistani designer wear: the printed lawn suit, the minimal schiffli-work three-piece, the solid-colour anarkali are the pieces she reaches for rather than the beaded chiffon. This makes her content particularly useful for women looking to build an everyday ethnic wardrobe rather than a collection of occasion pieces.

Pakistani labels like Sana Safinaz’s Muzlin everyday line and Khaadi align closely with her aesthetic — quality fabrics, clean design language, minimal decoration. See our comparison of Pakistani lawn vs Indian cotton for the fabric understanding her content reflects.

Follow her for: minimal, modern takes on Indian ethnic fashion, everyday ethnic wear ideas, edgy festive looks. See our office ethnic wear guide for the functional everyday ethnic register she excels in.

Sonam Bajwa — @sonambajwa

Sonam Bajwa is the most followed person on this list — with over 7 million Instagram followers — and she earns her place here for a specific reason that makes her uniquely relevant to TFS readers: she is one of the most visible Indian celebrities who regularly and openly wears Pakistani designer suits, by name. In the conversations around Pakistani fashion in India, Sonam Bajwa’s Instagram is one of the most direct data points for how Indian women encounter and fall in love with Pakistani designer labels.

Born in Uttarakhand and based across Mumbai and Punjab, Sonam is the leading actress in Punjabi cinema — with a filmography that includes Punjab 1984, Manje Bistre, Carry On Jatta 2 and Honsla Rakh — who crossed over to Hindi cinema with Housefull 5 in 2025. Her fashion identity is built around Punjabi festive glamour: richly embroidered suits, bold jewel tones, Pakistani designer labels worn with the confidence of someone who knows exactly how good they look.

She has been photographed and documented wearing Zara Shahjahan — the Pakistani heritage label whose Coco collections pair perfectly with her aesthetic of rich colour and confident femininity. Her ethnic fashion content consistently demonstrates that Pakistani designer suits sit naturally in an Indian wardrobe, particularly for a woman whose cultural background already includes the Punjabi tradition of beautiful festive clothing. See our dedicated Sonam Bajwa in Pakistani suits guide for a full breakdown of her designer looks.

Follow her for: bold, richly coloured Pakistani and Indian ethnic wear, Punjabi festive styling at its most glamorous, seeing Pakistani designer labels on an Indian celebrity. See our party wear suits and festive collection.

Sakshi Sindwani — @stylebysakshi

Sakshi Sindwani (@stylebysakshi) is the most important voice in Indian fashion for one conversation that the mainstream industry consistently underserves: inclusive, body-positive ethnic fashion. With over a million followers and content that centres the idea that style has no size, she has built a platform that resonates with a demographic — plus-size Indian women who want to dress beautifully in ethnic wear — that almost no other major fashion influencer actively serves.

Her ethnic wear content is colourful, vibrant and expressly joyful. She refuses to wear the muted, “slimming” colours that conventional fashion wisdom would direct toward women of her size — instead choosing rich jewel tones, bold prints, heavily embroidered festive pieces, and silhouettes that celebrate rather than conceal. Her anarkali looks, her festive lehenga-inspired outfits and her everyday kurta sets are styled with the confidence of someone who has decided that fashion is for everyone, and is demonstrating that decision in every post.

For the plus-size ethnic wear shopper, Sakshi’s content is genuinely useful rather than merely inspirational — she regularly discusses fit, fabric and silhouette choices that work for curvier frames, making her the practical guide for women who want to understand how to dress for their body in Indian and Pakistani ethnic wear. Pakistani designer labels — many of which are sold unstitched and can be tailored to any size — are a natural fit for her audience. See our plus size salwar suit guide for actionable advice in her spirit.

Follow her for: body-positive ethnic fashion, inclusive festive wear, plus-size styling inspiration, vibrant and colourful ethnic looks. Also follow for the infectious confidence with which she wears every outfit.

Sejal Kumar — @sejalkumar1195

Sejal Kumar rounds out this list as the most genuinely relatable voice — the creator whose ethnic content feels closest to what a fashion-aware Indian woman in her twenties and early thirties actually navigates day to day. With 838K followers, she is smaller than several others on this list but arguably has among the most engaged audiences — because her content is honest, varied and consistently connected to how real Indian women think about dressing.

Her fashion content spans the full range of what ethnic wear means in 2026 — from casual cotton kurtas and printed lawn sets for everyday wear to more dressed-up pieces for festive occasions. She experiments with fusion styling: a salwar kameez top with denim, a Pakistani embroidered dupatta over a contemporary dress, a sharara set styled in a way that feels current rather than costume-y. This fusion approach makes her content particularly useful for younger women who are building their ethnic wardrobe for the first time and want to understand how Indian and Pakistani fashion integrates with a modern lifestyle.

She also uses her platform to highlight Indian ethnic wear in a travel and lifestyle context — wearing salwar kameez on international trips, exploring regional Indian fashion, making the case for ethnic wear as everyday rather than occasional. Pakistani printed suits and embroidered sets from accessible designer labels sit naturally in her content. See our salwar kameez buying guide and types of salwar suits for the full picture of the ethnic wear she explores.

Follow her for: relatable everyday ethnic fashion, fusion styling ideas, accessible Indian and Pakistani wear, a genuinely enthusiastic voice for ethnic fashion in modern Indian life.

How to Shop the Ethnic Looks These Influencers Wear — in India

The challenge with using Indian fashion influencers as a shopping guide is that their exact pieces are often from Indian designer boutiques, commissioned custom pieces, or brand gifting arrangements that are not publicly available. However, the aesthetic they represent is entirely achievable — particularly when it comes to Pakistani designer suits and Indian ethnic wear. Here is how to translate each influencer’s aesthetic into pieces you can actually buy:

For the Bold Experimental Look (Komal Pandey / Dolly Singh)

Look for embroidered party wear suits with statement surface work, anarkalis in bold colour, and pieces that have a strong silhouette. The Asim Jofa festive range and Mushq luxury collection are the closest matches. Read our styling guide for bold ethnic looks.

For the Boho-Ethnic Look (Kritika Khurana / Santoshi Shetty)

Printed cotton three-pieces, heritage motif suits, and understated embroidery in earthy palettes. Zara Shahjahan’s Coco collections, Qalamkar and Sana Safinaz Muzlin are the closest Pakistani matches. See our lawn vs cotton guide.

For the Bridal Couture Look (Masoom Minawala / Aashna Shroff)

Rich embroidered pieces for weddings and formal occasions. Look at Elan, Mushq luxury formals and Baroque chiffon. Read our wedding wear guide for occasion-by-occasion advice.

For the Pakistani Designer Suit Look (Sonam Bajwa)

This is the most directly shoppable look at The Fashion Station. Zara Shahjahan, Charizma and Asim Jofa all match the bold, richly coloured festive Pakistani suit aesthetic she champions. See our Sonam Bajwa in Pakistani suits guide.

For the Inclusive / Plus-Size Ethnic Look (Sakshi Sindwani)

Unstitched Pakistani suits are the plus-size shopper’s greatest advantage — you can get the exact designer piece tailored to your precise measurements. Add our stitching service at checkout. See our plus size salwar suit guide for silhouette and fabric advice.

Top 10 Indian Fashion Influencers for Ethnic Wear — At a Glance

Indian Fashion Influencers for Ethnic Wear — FAQ

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