Khaadi Pakistani Suits

Khaadi – In 1998, founder and Chief Executive Officer, Shamoon Sultan, set out to revive the ancient craft of the handloom.

Picture: Shamoon Sultan

What began as a single store startup in Karachi is now easily Pakistan’s most iconic fast fashion retail force. Today, khaadi has 42 stores at almost every notable location in Pakistan and is also the first Pakistani fashion retail brand to successfully establish a global footprint with stores in the United Arab Emirates and United Kingdom.

Indeed the brand was established by Founder and Chief Executive Officer Shamoon Sultan in 1998 with a vision to revive the ancient craft of the handloom, reinterpreting it within a more contemporary and fashion focused context, to suit the high street. This ethos is now manifest within all of Khaadi’s designs and brands. From fast fashion for men, women and children, to accessories and a home line, khaadi’s products are instantly recognizable and sought after for their distinct global ethnic inspiration.

Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner. Khaadi, which means “hand-woven”, has stayed true to its name and continues to produce a fusion of styles to complement both the east and west, while still using hand-woven fabrics on select products. Khadi defines its lines as Concepts and initially had prêt (ready-to-wear), unstitched (fabric) and man (eastern wear).

Over the years, khadi has introduced a number of new Concepts including khaas (featuring exclusive and limited-edition pieces), Kids (for 2–12 year olds), Accessories (jewelry, stoles and handbags) and Home (featuring furniture, bedding and bath items). In 2010, khaadi entered into the international arena by exporting to various regions. The online store was launched in Pakistan in 2014 and khaadi will look to open its digital doors to various countries going forward. The company continues on its aggressive expansion strategy by opening several retail stores in smaller cities of Pakistan. In order to further grow and expand the business in a sustainable manner, we have corporatized our business and for this purpose have setup khaadi (SMC — Private) Limited (formally K-Clothing (SMC — Private) Limited) with effect from 1 May 2016.

Source: Written by Kulsoom Najaf on https://medium.com

Kulsoom Najaf is Fashion enthusiast, Cook, Writer, Operation Specialist @Dell.

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