Shiza Hassan is a prêt-a porter and haute couture label born out of Lahore in 2014. Shiza Hassan is a LUMS graduate with a diploma in interior design from NCA. Her work is driven by her love for traditional crafts, intensive detailing, penchant for perfection in workmanship and willingness to explore new ideas. The brand is known for their signature prints and love for fusion wear and opulence as signature strength. She believes in spreading her wings and shares a robust vision in enhancing the label’s reputation and recognition.
Shiza has always had a way of confounding expectations by being willing to explore new ideas. She is renowned for her signature prints and her love for the contemporary and the opulent as her signature strength. With a love for fashion; Shiza Hassan’s work is driven by intensive detailing, a penchant for perfection in workmanship.
Shiza Hassan trumps in the ‘design aesthetics, craftsmanship and focuses on using traditional arts and crafts worked into contemporary fashion forms such as ‘zardozi,’ ‘kaamdani,’ ‘dabka’, ‘nakshi’ and visible embellishments like dangling chains, uncut stones, metallic leaves, pearls detailing, tassels, crystal braids and fringes for an added drama. Her latest collection features minimalist elegance without being too blingy with each design combines a signature love for understated glam, the interplay of color and embellishment.
Shiza explains that her pieces are meant for multipurpose usage and can be worn as separates.
“I believe fashion must tell a tale. I want my signature brand to be treasured by all and worn with pride,” the designer added.
The brand creates a distinctive array of traditional and fusion designs where old age traditional techniques meet modern cuts. With the aim to create collections that are timeless and reflect our tradition, the designer herself experiments with a fusion of styles, silhouettes, textiles, textures and embellishments in addition to a wide color palette. The art of drape and trimming is at the heart of the Shiza Hassan label with each garment being perfectly tailored and checked by the designer herself