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Sobia Nazir is one of the most talented, stylish and passionate Pakistani fashion designers. The eponymous brand was launched in 1995 to revolutionize and make accessible, women’s retail in the country. With a childhood passion for fashion designing, she studied fine arts and set up her own brand. She has the ability to understand and highlight the glamour hidden in every woman. Her style and designs are truly unique which make her label stands apart from all other labels. She has showcased her collections at Milan Fashion Week and Dubai Fashion Week.
Sobia Nazir is Pakistan’s leading designer brand with a vast retail network providing multiple ranges of affordable designer fashion for women. Sobia Nazir is Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics. Sobia Nazir has one of Pakistan’s most extensive retail networks while also exporting to 6 international destinations including India, UK, USA, Bangladesh, UAE and Qatar.
Sobia Nazir is one of the designers who made it to Dubai, London and Lakme fashion week, and her collections have been featured on the covers of prestigious magazines like; Hello, Ok, Elle, Niche libas, Asian woman, Asiana and Enstyle. This brand offers excellent craftsmanship with a fusion of both traditional and modern elegance
Sobia Nazir Nayaab Festive Collection 2019:
Sobia Nazir’s Nayaab is an eclectic collection comprising of unique designs, embellished with an assortment of mirrors, crystals and sequences. This collection also has lehengas and saree fit for your festive needs. Nayaab, a collection comprising of heavy thread-work, mirror work and crystals, all blended together to create a masterpiece ornament. From a vibrant color palette to dreamy pastels, this collection has it all! Launching soon! coupled with the traditional motifs of our culture.”