MariaB is a Pakistani clothing brand which was founded by Maria Butt. It is based in Lahore, Pakistan. The clothing includes ready-to-wear, unstitched and haute couture. Maria B is a famous fashion designer of Pakistan. Her real name is Maria Butt. She is graduated from PSFD (Pakistan School of Fashion Designing). She has won several awards in the field. In 1997, Maria B won an award in international fashion designing competition held in Belgium. She has her boutiques infamous cities of Pakistan like Lahore and Karachi. Besides that, she has a big name in European countries too.


The business was started by Maria Belal Butt who is a graduate of Pakistan Institute of Fashion and Design in 1999 in Lahore, Pakistan. A Fashion magazine called Maria Butt Coco Chanel of Pakistan. In the start, she only had one shop and a few stitching machines. She started her business with a few thousands of investors. With an aim to expand the brand, Maria B is now the largest fashion designer brand of prêt a porter, couture, formal wear, lawn, embroidered fabrics, linen and cotton.


In October 2017, it was reported that Pakistan is one of the countries whose middle class is growing speedily. It is among the 18 largest countries of the world by middle-class number. It is expected that Pakistani middle class will continue to grow as their population increases. With that number in mind, it is one of the attractive markets in the world. Most of the Pakistani businesses are trying to target that middle class and same is true for Maria B. They made clothes of every variety from couture to press and made their clothes cheaper, so they can increase their sales and therefore revenues. This enabled their business to grow from a small shop with few tailors to one of the largest retailers in Pakistan which is still growing at a rapid pace.

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